Winning Together: Colleague Broadcast

ITN Productions produced a two-hour TV-magazine-style colleague broadcast event from Tesco HQ, with a bespoke TV studio build, anchored by chief executive Ken Murphy. The theme for the event was ‘Winning Together’, and it featured pre-recorded VTs to update colleagues on the progress in delivering strategy and purpose. We used five colleagues as anchors, filmed in five countries over 15 days, featuring content in four different languages.

Outcome

The ambition was set high, but we exceeded expectations. The 90-minute programme, filmed across eight days in three countries was delivered in 5-weeks from commission. Engagement from colleagues was 50% higher than any other previous live stream. 97% of all colleagues found the event informative and the overall event experience was rated 8.5 out of 10. 

Source: ITN